Here is the sequence of events that helped evolve Mr. Moshy as a concept and a Mission –

Mr.Moshy – The Virtual Character	How the character is conceptualized. The objective for which Mr.Moshy was conceptualized and developed.
Moshy Mission	The reasons for developing a socio-political mission around Mr.Moshy – the objective, processes, standards and future plans.
Moshy Movement Pvt. Ltd.	The need for developing an organization.

I don’t know if it’s important here to briefly discuss and share the evolution of a character that was conceptualized to serve a small requirement. And now has expanded its wings and taken off to seize a new horizon for itself. This evolution of this character, even I, the creator of the concept, could not imagine. Today it has become important to share the journey as this concept is not a mere concept but a thought that has started influencing the behavior of it customers and also a larger audience.

The concept is a commitment to serve a larger purpose for mankind that has remained largely ignored for a long time. When a thought grows beyond a concept then we need to help such thought grow into an ecosystem. Mr. Moshy has now its own bespoke ecosystem.

Mr. Moshy, a virtual gentleman, appeared in my mind with a specific purpose. The idea was to deliver learning using a storyline – conceptualized in beginning 2014. The concepts and principles will be seamlessly weaved into the storyline. Most professional learning has two attributes – it was considered serious learning and was limited to an exclusive set of people.

Management education was no exception. Learning management was restricted to a small percent of the population and remained so exclusive. I felt that management principles needed to be learned and implemented by all working professionals. To make our nation a formidable economic force in the world, we needed to increase the levels of professionalism across all levels of work. This needed a separate line of thinking and designing.

The unique requirements for such a course were:

• This course is targeted at a large segment of audience,
• The educational qualification of the target audience will be basic – maybe limited to school or even class X,
• They will not have time as they will be working professionals,
• They have price and cost limitation,
• They have language limitations, and
• They have short attention span

Keeping the above limitations and the overriding need for learning and learning delivery, Mr. Moshy and his ecosystem became key.

I wanted to help the youth learn management practices, by making management simple, story-based and using simple delivery methods.

This aspiration gave birth to a comic story that was to revolve around the central character of Mr. Moshy Matsui. The concepts and principles of management will be weaved around the life and times of Mr. Moshy! And this is what is unique about this entire design – using entertaining engaging stories to enable learning otherwise called Edutainment!

This led to the design and development of Mr. Moshy and his e-comics curriculum!

I then extended the wireframe of the story and developed the profile of Mr. Moshy. Mr. Moshy was born in Japan. Mr. Moshy and his family consisted of his mother who is an Indian professor and a research scholar. His father was a Japanese senior professor and a research scholar. Moshy returned to India along with his mom when he was young. While growing up, he developed an interest in political practices that led him to become an MLA. Unfortunately, he could not pursue his political career for long because of leg pulling by his colleagues and members of the opposition party. Finally, Moshy decided to quit his political career.

While in sabbatical he continued thinking of a purposeful assignment for himself. One day he made a dhobi list of all possible career options. While evaluating all these options, he realized that each career requires learning or at least a training course. Thinking back, Mr. Moshy realized that politics doesn’t have a course or training.

As Moshy thought on, he realized that Indian politicians too need a professional course and decides to develop trained politicians for our country. Mr. Moshy, at 54, registered the world’s first training organization to train and develop individuals from the society into politicians. The name he decided for his organization is PO’leaders Pvt Ltd.

Moshy believes in two things:

• Never leave your unique existence, which actually defines your independence. Independent views and thinking is the real independence else it is a copy and paste of thinking. And your brain is governed by another person’s thinking process. And beyond a point, your brain is a dead brain.
• Global human societies are similar. As per Moshy, the virtual lines that define borders and create different countries is a result of rotten minds and hence is baseless. Humans are no different from each other but for their skin colors. Their body organs, their functioning and feeling are just the same. If this is the case, why do we fight over these virtual lines?

Inspired by his beliefs, Moshy decided to develop a unique leadership team for his organization. He made a unique policy for recruitment, which demands a leadership team to be of a non-Indian background, yet married to an Indian and settled here. He patiently searched and found such individuals, covering almost all continents of the world.

Following the principles of character creation, I carefully developed and documented the psychoanalysis of Mr. Moshy and the 13 characters of the PO’leaders Pvt Ltd leadership and management team.

It took me more than 3 years to complete:

• The wireframe of the concept,
• Character drawing and sketching,
• Conceiving and developing the edutainment model
• Designing and developing a learning curriculum,
• Plan to evolve the concept (product design and build plan) and
• Develop the two comic stories on management.

In 2019, the general election was in the air and prompted more innovative thoughts . Since the basic profile of Mr. Moshy is politics and his visible desire is to enable and empower the society, this was an opportune time to develop the concept further. Citizen of an enabled society must actively participate in the development of the country.

Mr. Moshy now became a larger entity. From its basic characteristic to enable learning and education, Mr. Moshy now was delving into deeper socio-political and participative synergies.

 With the general elections of 2019, Mr. Moshy diversified into its newest avatar – a voter’s representative and a symbol. Mr. Moshy was now adding another dimension to its characteristic – designing a new work model in the socio-political framework. This socio-political need is to redefine democracy for the largest democracy in the world. What is the need for redefining democracy for India?

As per Moshy redefining models, concepts and practices, is a healthy process that needs to be initiated at regular intervals. We did try reviewing the given process of democracy time-to-time in the last 70 years but felt it difficult to redefine it with required intentions. Democracy is an experiment that needs refining as we further learn the nuances and requirements of the model. Today, we are more empowered with new technological advancements. These technological advancements can help us to seamlessly integrate some of the features enshrined into direct democracy by the founding fathers of the concept of democracy. These new features need to be reintroduced in a new avatar into the representative democracy that we as a nation follow. Today, active participation of the voters and citizens is a necessity.

After an intense study and research, and a detailed RCA (Root Cause Analysis), I found that the process of redefining and improving our representative democracy wasn’t initiated by anyone in the past. The gaps in this weather-beaten model have caused disappointments and stagnation across the voters and citizenry. The learning was simple – democracy is for the people and by the people. This is the reason active participation in the political process is imperative. Is it happening? No!!! From my understanding and research, I found:

• Voters don’t have a place where they stand and say something and from where they can be heard too.
• Voters don’t practice democracy, as active stake holders, to help build the society and country.
• Voters don’t know; what is the process to ensure that their thought is received well.
• Voters felt that their representatives were not accessible to hear them and solve their problems and concerns.
• There is a need for a mechanism to have a systematic communication dialogue between citizens/voters and politicians for collective growth.
• Voters don’t try helping political framework be effective at delivering results with their visible participation.

Here comes the concept of participative and collective growth!

Moshy Mission is to redefine democracy by creating a positive eco system for collective growth with the combined synergies of politicians and voters or citizens.

The philosophy of the Moshy Mission believes in accountability and responsibility, which enables individuals take positive steps for causing a difference instead of cribbing someone or system or group without doing anything tangible for it.

With these gaps showing up, a new integrated forum was required. This is the basis of developing the concept of “Digital Manch” (or Dais) for 900 million legitimate voters of the country.

Shared this concept across a sample audience including select media professionals and friends. This led to the next level of interaction where I started direct interaction with professionals and the media too.

One of the young media professionals developed stories on this concept. Advocates of the Allahabad High Court invited us over to Allahabad to share the idea with them on 3^rd December 2018. They suggested to develop a proper model, a process for the voters and to understand POA (plan of action). I subsequently documented the model, process and POA and released it on 18^th December 2018.

Studying different social networking sites, I managed to identify suitable platforms to engage with more and more people.  I individually managed 14 WhatsApp groups and 4 Facebook pages to test the concept. This process continued till 31^st July 2019. This process churned out precious learning for me and my support team.

By now a core team was cobbled together of close friends and those who always wished to participate in bringing about substantial change. However, this experiment of testing the ground for gradual implementation of the model showed several things:

• The country wasn’t ready yet to receive and implement Moshy Mission.
• The dry run using various social media tools like WhatsApp and Facebook pages should be temporarily suspended till the time is appropriate to restart them.

This is important to mention specific critical spade work carried out between July 2019 to January-2020.

By now, it was time to finalize the character of the mission. Should it be an NGO or should it operate as a For Profit organization. Soon I realized that it’s critical to have a profit motive to ensure that we focus on efficiencies, be self-sufficient and simultaneously generate revenues too.

This decision helped me design and develop a sound business model. This was critical to get investors to invest in this organization. This was also critical to ensure that this become a viable solution for all. With this decision, I started designing and developing the organization’s structure, its policies and processes, and its various departments. I had to document the practices, the team structure and the skillsets required to meet the challenging goals that are simultaneously socio-political, lofty, experimental, and yet commercially viable.

To prototype the Moshy Mission on ground, some youngsters in Mathura district volunteered. Once I trained (Moshy’s Eco-Sys) on the requirement, explained to them the specific nuances of the mission, they were ready to participate in the rapid prototyping. The Mathura campaign subsequently turned out a great success. City residents embraced and drove the mission with complete zeal and rigor. The campaign continued till June 2019.

Post finalizing the four pillars or focus areas for the Mission, I decided to develop some tangible solutions. The first focus area was the Education pillar. Given the Mathura connect; I met some amazing entrepreneurs who were dedicated to education as a business. They also believed in adding value to their enterprise and to learning as a whole.

This led me to design and develop the Moshy Model Wisdom Learning (MMWL) curriculum for students of classes 4-10. This is a well-crafted curriculum that sits alongside the conventional course. This helps the child to develop their wisdom using a realistic and well-rounded learning process.

MMWL is the country’s first training program that believes in dynamic and rational learning methods.                                             

After completing the digital groups and social media experimentations, I had to consolidate the learning. These learning outcomes required me to do more research and enable more self-training tasks.

During this learning cycle, I identified a group of students in Bangalore, who were learning creative content developing skills. These students designed and developed a short video sequence for one of Moshy Mission’s concept Cupshup.

Subsequently, I restarted the Mission in February 2020 and developed a simplified version of the Moshy Mission concept along with a more refined business model. I also worked to implement a more efficient wireframe for the Mission’s digital platforms.

The Corona crisis was an opportunity to test Moshy Digital Sabha. The format required us to invite experts in the fields of Judiciary, Healthcare, Education/Training, and Economic solutions to share their thoughts and wisdom with the Moshy team. These talks focused on how the Mission can be made more realistic to benefit the voters and citizen. The Moshy Digital Sabha turned out to be a great success and to date there are 12 such Sabha that have been very well received.

As the story of Mr. Moshy’s life and times evolve, I am now developing the personal story of Moshy so that we can develop interesting movies, serials, games on the Moshy platform. I am also designing an interesting business model that can be implemented across international boundaries for the global entertainment industry.

Some of the Mr. Moshy’s favorite phrases are:

• Shift focus from too much emotional thinking to simple rational thinking,
• Prompt the new generation to utilize wisdom thinking rather than pattern thinking,
• Let us believe more in action than just in talks,
• Collective effort for human development and advancement,
• Enable and empower individuals to work for one’s own self instead of remaining dependent on a group of people, and
• Last but not the least stop cribbing or talking about problems and instead focus on Action based on thought out solutions.

Today Moshy Mission is developing many creative projects to develop and implement in the country to help citizens derive benefits. The digital platform is also being developed. Although  the speed is not of the expected speed due to lack of fund however, the investment hunt is ON and soon the entire mission will be rolling for the people, by the people.

Moshy Mission is an experiment to enable and empower citizens take responsibility to participate in active socio-political communication process to look after their welfare and help develop the country. This is an effort for redefining the democracy, wherein the political framework with the support of the citizens develop an ecosystem for collective growth, following wisdom based positive frame of mind.  

Concept and Creation – Ashish Maan

Language, perspective and technical editing – Pradyumna Chaudhuri